Supporting business strategy & product development
With over a decade of experience, we understand your specific challenges, ensure insight is accretive to what is already known, is actionable and delivers ROI.
We are able to access audiences for research across the wealth spectrum and value chain including B2B, Distributors and Intermediaries. We provide an agile approach, leveraging the latest technology and innovative techniques to deliver robust and actionable insight.
Testing and advisory capabilities through the product lifecycle
We put consumer outcomes at the core and evidence compliance with the Consumer Duty products and Services outcome, incorporating PROD.
We use the latest insight techniques to support each stage of the product lifcycle:
- Innovation: Delivering co-creation workshops with your target investors (retail or intermediary), building propositions that meet real needs
- Define target market & test demand: Validate investor demand at scale with TWC’s proprietary storytelling technique
- Understand your distribution: Conducting depth research with IFAs, Wealth Managers, DFMs & Family Offices
- Building your story: Test messaging and campaigns to optimise engagement with your target audiences
- Product communications: Evidence that your promotional materials are fair, clear and not misleading and can be understood
- Ongoing review: Validate delivery of value/outcomes meeting expectations, evidence to support your Value Assessment
- Product revisions & closures: Evidence that you have considered customer outcomes and that critical communications are understood.
Insight delivers the commercial edge to your robust governance practice
- Stay competitive, explore new markets and meet customer needs head on – evidence you are considering target market factors in all aspects of design, development and distribution strategy.
- Shape your distribution strategy – deep dive into appeal of strategies, fee considerations, likely use of your product by intermediaries, support required to advise on products and services.
- Enhance margins – rationalise your product range, manage sub-scale products, engage with closed or orphan books, optimise pricing.
- Manage regulatory risk – robust evidence to support product FCA approvals for quicker time to market.
An example of our work
Please get in touch if you would like to discuss your brief in more detail, or to see more examples of our work.
High Net Worth proposition development
Our client
The World Gold Council
Objectives
To develop needs-based marketing strategies to increase international HNW use of gold as a mainstream asset
Our approach
We ran an extensive insight programme designed to build a detailed picture of HNW investor needs, motivations, attitudes and behaviours over a 3-month period involving:
- Qualitative conversations
- Pop up online communities
- Quantitative validation of key findings
- Social analytics and persona development
Outcome/impact
- Defined target market and communications strategy
- Built HNW investor business case
- Refined World Gold Council brand proposition & build articulation
- Put in place brand and media tracking KPI’s
Contact us
We draw on deep industry expertise, insight and our independent perspective to develop the tools you need to make savings and investments more accessible to all.
Get in touch to find out how, together, we can deliver financial products and services that your client wants and needs.
The Wisdom Council
- contactus@thewisdomcouncil.com
- Cannon Green, 27 Bush Lane,
London, EC4R 0AA