Meet Our Team

Bruce Weatherill

Chairman

Bruce is a globally-recognised guru of the Wealth Management industry. A former global leader of PwC’s Private Banking and…

Anna Lane

CEO

Anna Lane is founder and CEO of The Wisdom Council and focuses on delivering strategic, innovative and actionable strategies…

Alison Malton

Director

Alison brings more than 20 years’ practical experience in wealth management working for leading players across the industry …

Dawn Hyams

Head of Investor Insight and Governance

Dawn is a senior consultant to The Wisdom Council and leads our work on investor and fund governance – challenging the industry to ‘think customer…

Paul Middleton

Insight Manager

Paul has over 30 years’ experience in market research. As an experienced researcher across quantitative and qualitative work, he brings expertise of hard-to-reach audiences…

Martha Webb

Client Manager

Martha has been with The Wisdom Council for over 4 years as a research and client manager across our investment and wealth management clients…

Ben Goldsmith

Operations Associate

Ben is an Operations Associate at The Wisdom Council and plays a key role in helping the business innovate, work more effectively and utilise digital technologies…

Nilza Anibal

Research Associate

Nilza is a Marketing and Research Associate and has been with The Wisdom Council for over 4 years – working across our investment and wealth management clients…

Paula Foreman

Executive Assistant

Paula is Executive Assistant to The Wisdom Council team – as well as grappling with the daily challenge of diary management, Paula …

Elizabeth Farley

Client Manager

Elizabeth is a Client Manager at The Wisdom Council and, as a communications and marketing professional, she brings extensive experience…

Will Soer

Research Analyst

Will is a qualitative Research Analyst at The Wisdom Council and has a wide variety of experience and interests, tied together by…

Max Lovett

Research Analyst

Max is a Research Analyst at The Wisdom Council, starting with us following the completion of his masters degree in September 2021…

Ed Hicks

Senior Advisor, Business Development

Ed joins The Wisdom Council as a consultant, after serving the Wealth & Investment Management and Private Banking sectors for 15 years…

Amy Dennis

Marketing Manager

Amy joins us from the third sector, having worked in not-for-profit digital marketing roles for seven years before starting at The Wisdom Council…

Rosie May Carter

Relationship Manager

Rosie draws on more than 15 years’ asset management and international experience gained in the institutional, professional …

Rebecca Ironside

Senior Qualitative Research Consultant

Rebecca has worked in qualitative research for over 25 years, both agency and client side, and was previously Head of Qualitative…

Thomas Rutherford

Investment Consultant

Tom has been supporting clients in the asset and wealth management industry for over twenty years. He headed the charities …

Giles Lenton

Customer Insight

Giles is our resident insight and strategy expert who focuses on providing clear target market insights for The Wisdom …

Bruce Weatherill

Chairman

Bruce is a globally-recognised guru of the Wealth Management industry. A former global leader of PwC’s Private Banking and Wealth Management practice, he has over 40 years’ experience of providing a range of audit and consulting services to global financial service companies.

Bruce is CEO of Weatherill Consulting, non-executive chairman of The Wisdom Council, Ten Lifestyle Group Plc and ClearView Financial Media (WealthBriefing). He is also a non-executive director of ComPeer, JDX Consulting and, until September 2019, Fidelity Holdings (UK). He is a judge on various Wealth Management awards and a chairman/speaker at Wealth Management conferences around the world.

Anna Lane

CEO

Anna Lane is founder and CEO of The Wisdom Council and focuses on delivering strategic, innovative and actionable strategies to improve consumer engagement and financial awareness. Anna is also President and CEO of the non-for-profit, volunteer-led Women in Banking and Finance (WIBF).

Anna’s commitment to gender equality also includes a focus on closing the gender pensions and investments gap. In 2020 Anna sat on the Money & Pensions Service (MaPS) Gender and Financial Wellbeing Challenge Group tasked with considering the impact of gender across the five national goals of the MaPS UK Strategy for Financial Wellbeing. She launched the cross-industry Yes She Can initiative in 2019 drawing on techniques used by FMGC brands to encourage women to take control of their financial futures and affect behavioural change. 

Prior to launching TWC Anna ran a specialist wealth and asset management consultancy and worked in the City for over 20 years in senior roles including JPMorgan Private Bank and Morgan Stanley Investment Management. She is also judge on the Private Asset Management Awards (PAM) and recently stood down after eight years on the Board of the Young Vic Theatre.

Alison Malton

Director

Alison is a strategist and expert in getting things done!

She brings more than 20 years’ practical experience in wealth management working for leading players across the industry including private banks, asset managers, IFAs, platforms and insurance companies. She has held chief operating officer roles for the private banking businesses of Barclays and Schroders. She has brought her experience to roles as an independent consultant and as a director of a number of small and rapidly expanding businesses, including a 3-year tenure as managing director of Compeer, the business benchmarking and research services provider and 6 years building an independent financial planning business, now integrated into Stonehage Fleming. Her passion is to get things done – and the right things for the client.

Dawn Hyams

Head of Investor Insight and Governance

Dawn is a senior consultant to The Wisdom Council and leads our work on investor and fund governance – challenging the industry to ‘think customer’ in the design, delivery and marketing of investment and long-term savings products.

With over 30 years’ experience in asset management – as a senior practitioner and consultant – Dawn has hands on experience of the commercial and regulatory challenges facing the industry as well as deep investment industry expertise. Dawn brings all of this to bear whether driving B2B research projects with professional investors, talking to end investors or leading our work with the Investment Association, including delivering Fund Communications Guidance training on their behalf.

Paul Middleton

Insight Manager

Paul has over 30 years’ experience in market research. As an experienced researcher across quantitative and qualitative work, he brings expertise of hard-to-reach audiences, multi-country studies, large-scale surveys, thought leadership and PR/Comms/Public Affairs. 

Paul has a strong understanding of the finance sector. He led the Aegon Retirement Readiness report and the BlackRock Investor Pulse surveys for three years at Cicero Research and recently spent 18 months at the Money and Pensions Service working on the MaPS Outcomes survey and financial wellbeing segmentation.

Martha Webb

Research Manager

Martha has been with The Wisdom Council for over 4 years as a research and client manager across our investment and wealth management clients, and plays a key role in managing our Client Communities. Working alongside our investment specialists, she combines her ability to think both analytically and creatively to ensure The Wisdom Council delivers high quality and innovative solutions for our clients. Since 2019 she has also helped build and manage The Wisdom Council’s Yes She Can initiative, and although she is passionate about making financial services more accessible to everyone, she is particularly interested in helping the financial services industry engage more women with pensions and investments.

Ben Goldsmith

Operations Associate

Ben is an Operations Associate at The Wisdom Council and plays a key role in helping the business innovate, work more effectively and utilise digital technologies. His 4 years of experience at the firm, both within and outside of our research team, has enabled him to analyse and constantly improve the services we provide to our clients. Ben has a particular interest in everything digital and works closely with our teams to ensure the processes we put in place regarding our digital offerings, especially our Client Communities, are fit for today’s fast paced business environment.

Nilza Anibal

Research Associate

Nilza is a Marketing and Research Associate and has been with The Wisdom Council for over 4 years – working across our investment and wealth management clients. Nilza supports the management of our Client Communities and also plays a key role in managing our proprietary community of retail investors, The Wise Society.

Working alongside our investment specialists, she uses her creativity to ensure The Wisdom Council delivers high quality and innovative solutions to our clients. For example, Nilza has helped build and manage The Wisdom Council’s Yes She Can initiative since its launch in 2019.

She is passionate about understanding why consumers are attracted to certain brands and is particularly interested in helping the financial services industry engage more with women and BAME customers.

Paula Foreman

Executive Assistant

Paula is Executive Assistant to The Wisdom Council team – as well as grappling with the daily challenge of diary management, Paula provides invaluable administrative support and keeps the office ticking.

Having spent more than 20 years as a PA in financial services companies working for both UK and international businesses, Paula has a wealth of industry experience to offer. During her time at Scottish Life Assurance and Scottish Life International Paula supported the UK and International Sales Directors respectively, and also worked for the directors of Alpha Capital Markets.

A passion for swimming has seen Paula cross the channel no less than 3 times!

Elizabeth Farley

Client Manager

Elizabeth is a Client Manager at The Wisdom Council and, as a communications and marketing professional, she brings extensive experience from banking, risk management and start-up projects. She began her banking career in Switzerland and moved into regulatory risk management and communications roles, working internationally for UBS Wealth Management and Standard Chartered Bank, Singapore.  Elizabeth also has worked for several start-ups where she conceived and directed marketing campaigns focused on customer engagement and acquisition. She is passionate about combining human and data driven insights. Elizabeth graduated in Economics with French from the University of Southampton and in Digital Marketing from the Yale School of Management.

Will Soer

Research Analyst

Will is a qualitative Research Analyst at The Wisdom Council and has a wide variety of experience and interests, tied together by a consistent fascination in human experience, culture and motivation. After completing his masters degree in Social Anthropology, Will further explored this passion through the mediums of journalism, creative non-fiction and advertising, before settling upon his role as a researcher. He spent the first lockdown interviewing Samaritans volunteers as part of a self-initiated research project in collaboration with BAMM London, developing actionable insights around the subject of socially distanced communication, insights that he further tested and developed whilst working at advertising agency the Gate, implementing new collaborative, mental health-friendly meeting formats. He went on to work on various research projects for clients ranging from international banks to brands such as Axe and Yamaha in his time at Firefish, before taking up the role of Research Associate at the Wisdom Council.

Max Lovett

Research Analyst

Max is a Research Analyst at The Wisdom Council. He started with us following the completion of his masters degree in September 2021. Since joining The Wisdom Council, Max has been involved in many research projects with a number of clients, mainly focusing on quantitative analysis, research design and reporting. He also plays a key role in managing The Wisdom Council’s proprietary research community; The Wise Society, and is responsible for its ongoing management and project delivery. As well as striving to make financial services more accessible, Max has a keen interest in responsible investment, FinTech and product design.

Ed Hicks

Senior Advisor, Business Development

Ed joins The Wisdom Council as a consultant, after serving the Wealth & Investment Management and Private Banking sectors for 15 years – mainly advising and selling PAM Insight’s products and services to CEOs and their EXCOs. Having run PAM for 10 years till 2020 and judging alongside Anna, it was a natural fit for Ed to work with The Wisdom Council, representing us and selling our services to those across the Wealth & Asset Management and Banking sectors.

Ed also spent 17 years at the Institute of Directors, helping many small UK businesses, and culminating in running the Institute of Director’s publishing division and serving as the organisation’s Commercial Director. Ed has a passion for helping the sectors he serves.

Amy Dennis

Marketing Manager

Amy joins us from the third sector, having worked in not-for-profit digital marketing roles for seven years before starting at The Wisdom Council. Prior to that Amy worked in the magazine and fashion sectors – acquiring a diverse knowledge of paid, owned and earned media channels and digital storytelling from those roles. Amy brings to the team audience, brand and marketing strategy and leads on The Wisdom Council’s comms and marketing – including Yes She Can and The Wise Society, as well as supporting on client projects that need marketing oversight. 

Amy is passionate about data and insight and putting a user at the heart of product design – whether that be a website or a financial product.

Rosie May Carter

Relationship Manager

Rosie draws on more than 15 years’ asset management and international experience gained in the institutional, professional wealth management and retail sectors to develop client engagement strategies – both online and offline. With a strong heritage in the development of digital propositions, Rosie is passionate about building strong long-term relationship with clients, developing and implementing solutions that deliver results for them.

Rebecca Ironside

Senior Qualitative Research Consultant

Rebecca has worked in qualitative research for over 25 years, both agency and client side, and was previously Head of Qualitative Research at Future Thinking. Rebecca is particularly interested in audience analysis, women’s lifestyle, content, brand and comms research, but also works extensively in facilitating client workshops and stakeholder sessions. 

Her work has encompassed everything from bringing audiences to life and concept development to ad testing and high level B2B work for brands as diverse as The Week Magazine, British Film Institute, News UK, Coty, Knight Frank, Philips, Unilever and St James Place, among others. 

Thomas Rutherford

Investment Consultant

Tom has been supporting clients in the asset and wealth management industry for over twenty years.

He headed the charities team at Lombard Odier in London and prior to 2015 he was a managing director at JPMorgan Private Bank advising family offices, trusts, private clients and charities. He led JPMorgan’s international manager due diligence team, having been both a portfolio manager and equity research analyst at Flemings. Tom is also a trustee of Swanswell, a leading addiction charity.

Giles Lenton

Customer Insight

Giles is our resident insight and strategy expert who focuses on providing clear target market insights for The Wisdom Council’s clients, helping them to build and develop product, brand, business and communication strategies with confidence.

Driven by a need to understand why consumers, investors and businesses make the decisions they make and how to influence those decisions, Giles has over 30 years of experience as a qualitative researcher and insight specialist, as well as being an experienced facilitator at executive and board levels.

Giles has experience working for clients across the financial services industry from retail banking and card services to asset and wealth management, and just about everything in between.

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