News & Views

Moving away from warning to informing…supporting investor outcomes along the way
The recently-published report into the Risk Warnings Review talks about moving the conversation with customers away from ‘warning’ to ‘informing’. This might just seem like

A plea for fresh thinking
When The Wisdom Council launched our Yes She Can campaign in 2018 to unpick the gender investing gap, an FCA team member looked aghast at

The best brands see the world through the eyes of their customers
Most firms would acknowledge that good customer experience and subsequent retention flow through to profitability and business performance. For customers who take advice. this has

A plague of frogs, the FCA, and cracking Consumer Duty
As you will no doubt be aware, the FCA held a webinar on Wednesday (jointly with FOS) to share thoughts on what was the first

Embedding tried and tested principles into your Consumer Understanding programme
During the work undertaken for Consumer Duty, we’ve been aware of the many different teams write for financial services customers. It isn’t just a marketing

Understanding emotion is key to a good business relationship
Emotions wind their way through every facet of our daily lives. They drive our decisions and moderate our state of mind, some might argue especially