CitizeniQ
TWC’s AI driven Investor Insight fintech platform redefines consumer engagement in financial services.
Citizen IQ combines more than a decade of human-centred design, behavioural science, data-led insights and AI to shift a brand’s understanding of its consumers from ‘we think’ to ‘we know’.
Users gain deep understanding about consumers and their financial behaviours:
- How they compare vs the UK population
- How they think
- What they understand
- What they buy
- Their vulnerabilities
- Their aspirations.
From acquisition to retention, CitizeniQ helps firms adapt their strategies to anticipate needs, influence behaviour and support customer journeys in real time.
‘‘CitizeniQ is unique, there is nothing else like it on the market. We tried to recreate it. We couldn’t.’’
Financial Services Insight Leader, TWC client.
CitizeniQ – A potent cocktail of ‘in the moment’ consumer insights
- 2000 data points.
- Complete UK coverage.
- Easily mapped to any customer base / CRM without requirement for PI data.
- Dynamically updated.
CitizeniQ – Data inputs include:
- 2.3 terabytes of Open Banking and social data.
- 12 years of consumer conversations (over 200,000 hours).
- 31 additional data sources.