Embedding tried and tested principles into your Consumer Understanding programme

During the work undertaken for Consumer Duty, we’ve been aware of the many different teams write for financial services customers. It isn’t just a marketing function – middle and back office teams often lead too. This means it can be difficult to step back and see what the common pitfalls are for your firm’s communications […]

Is the Consumer Duty really so new?​

We look at the latest iteration of the FCA’s new Consumer Duty and consider whether firms will need to think and act differently once it is implemented. Not a huge amount has changed in the latest iteration of the FCA’s new Consumer Duty proposals, though the draft guidance gives a real flavour of how important […]