Responsible Investing
We have extensive experience exploring consumer attitudes towards sustainability, testing sustainable funds and related reporting.
As well as a strong understanding of the regulatory environment and emerging industry best practice, thanks to our presence on the FCA’s SDR working group (DLAG) and supporting the IA with insight to inform policy responses.
Meeting customer and regulatory expectations on SDR and beyond
We can support your firm across four main pillars:
Product Governance
Apply a sustainability lens to product governance on funds with sustainable characteristics. Understand current holdings by mapping your book to TWC’s RI segments to inform product changes. Test names for misunderstanding and potential greenwashing
Disclosures Testing
Co-create and test disclosures for Consumer Understanding to include TCFD entity and product level reports, product disclosures under SDR (including investment policy), factsheets and impact reports.
Greenwashing Comms Review
Prioritise and review a selection of communications to identify customer perceptions of greenwashing with your target audiences. Build out internal best practice principles.
Understand Customer Expectations
Map your current customer base against our Responsible Investing segments. Deep dive into the values and expectations of your customers and how you are performing. Inform your Responsible Business strategy.
Our Responsible Investing segments
In 2020 we conducted a cross-industry research project to understand attitudes towards sustainability and finance, people’s propensity to invest sustainably and attitudes to trade offs.
Our segmentation is built on deep understanding of attitudes and is continually validated through ongoing application and data analysis.
We can map your book to our segments so you can understand the attitudes of your customers when it comes to responsible investing.
An example of our work
Please get in touch if you would like to discuss your brief in more detail, or to see more examples of our work.
TCFD report testing
Our client
A large asset manager
Objectives
- To test a firm’s TCFD product reports with end consumers to ensure good understanding of the overall messaging and key climate terminology of the report.
Ensure the report provides enough context for customers to understand its purpose and how it relates to the TCFD entity report.
Our approach
- The Wisdom Council sourced 25 customers representative of the firm’s target market to test the TCFD report.
A moderated online community provided the testing environment.- Using a mix of structured tasks and open responses, TWC designed activities that interrogated the customers’ overall view of the report and their understanding of specific sections/terminology.
Outcome/impact
Detailed findings and recommendations
allowed the firm to improve the layout and utility of their TCFD report.
Contact us
We draw on deep industry expertise, insight and our independent perspective to develop the tools you need to make savings and investments more accessible to all.
Get in touch to find out how, together, we can deliver financial products and services that your client wants and needs.
The Wisdom Council
- contactus@thewisdomcouncil.com
- Cannon Green, 27 Bush Lane,
London, EC4R 0AA