Consumer Understanding - shaken but we're not stirred
Download your copy of the Paper and you’ll find:
- An overview of our findings – including which documents most frequently scored well, and which ones struggled
- Valuable insights into why many customers find it challenging to engage with important communications
- Our appeal to the industry – practical ways in which the industry, collectively, can move the dial on communications
Drawing from insights gathered through our testing of over 250 documents with 1000 customers over the course of the year, we unearthed evidence of regulation that challenges an industry.
Jargon and complexity still dominate, with just one third of documents we tested given a rating of 4 out of 5 or above in our benchmarked Customer Understanding scorecard.
Simply fill in the form to get your copy of the Paper and discover how you can make a difference to your customers.