Our latest Collaborative Study has delved into the attitudes and behaviours of the 55-75-year-old cohort through a three-month programme of qualitative and quantitative work.
We aimed to delve further into the lives of the ‘at-retirement-age’ cohort, who in 2018 we found to be underfunded, underwhelmed and under-risked when it came to pension pots. Our research focused on those with decisions to make/choices in their finances.
Our 30-page insight report offers you an in-depth look at our findings, and the six-persona segmentation output. Chapters include:
Find out more about how the modern generation of retirees plan their transition from work and the finances they should have in place to support that.
Please get in touch if you would like to purchase the report (£1,450 +VAT), or to find out more about what the report contains.
As well as the insight report, we can run a three-hour workshop with your firm. The workshop (£3,500+VAT) aims to present the findings to you, including more detail on the segmentation and give you an overview of how your business can use the findings to its advantage. Please get in touch to find out more.
Additionally to the qualitative and quantitative research findings, we have also undertaken a needs-based segmentation analysis.
The segmentation provides a framework for both manufacturers and distributors to develop effective and engaging value propositions for this valuable target market.
Our segments have been mapped and modelled and are accessible via interactive, real-time dashboards that can demonstrate a segment’s media, brand and influencer affinity.
We can map your customer book to the segments and tell you more about who they are, what is most likely to engage them, and where in the country they are based.
Contact us to find out more.
We draw on deep industry expertise, insight and our independent perspective to develop the tools you need to make savings and investments more accessible to all.
Get in touch to find out how, together, we can deliver financial products and services that your client wants and needs.
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