A sustainable business

It's in our DNA

We believe that commercial success adds the most value when it has a social purpose.

We remind the industry that at the end of every investment product is a consumer and their life savings. We use a powerful combination of innovative research techniques and traditional qualitative methods to bring their attitudes and behaviours to life. Truly understanding what makes consumers tick allows us to help our clients shape solutions that engage consumers and deliver sustainable, commercial success.

Responsible Investment

Transitioning to a more sustainable capitalism

Starting in 2017, our ongoing programme of work in Responsible Investment tracks evolving consumer attitudes and delivers actionable insight on how to engage current and potential future investors on this vital topic.

What propositions will resonate and allow those that wish to, to have a social impact with their money? How does the industry ensure that retail investors are not left behind in the transition to a low-carbon future?

Our 2020 work, involving a multi-phased approach of both qualitative and quantitative research showed how quickly consumer attitudes are changing and clearly evidenced the expectations they now place on corporates to play their part.
If you have any questions about our Responsible Investment project, please feel free to email us at:

contactus@thewisdomcouncil.com

Read the Responsible Investment press release

Yes she can

Accelerating change to close the gender investing gap

Launched in 2019, Yes She Can began as an initiative to find ways of making investments more appealing to women.

We quickly discovered a fundamental truth: most women have never considered investing in the first place – it’s simply not on their radar. Determined to play our part and help close the gender pensions and investing gap, we spent 2020 evidencing that by getting women talking and by taking the subject into their worlds on their terms, we can drive change.

In 2021 we aim to reach 10 million UK women, and shift the dial on how they think, talk and behave when it comes to money and investing, helping the industry access this £350bn opportunity.

If you would like to join us on our mission with Yes She Can, please feel free to email us at:

yesshecan@thewisdomcouncil.com

Truly understanding what makes consumers tick allows us to help our clients shape solutions that engage consumers and deliver sustainable, commercial success.

Read the Yes She Can press release

Contact us

We believe that the finance industry can play a significant role in addressing today’s social and environmental challenges. Working collaboratively across the industry, we play our part in the transition to a more sustainable future.

The Wisdom Council